Australian Snack Foods Company Enhances Efficiency and Saves Time with Atlas

Snack Brands Australia harnesses Atlas' business intelligence to trim 60% from its reporting process and to free up IT capacity

Snack Brands Australia Main Image


Prior to Atlas, Snack Brands Australia experienced the following reporting challenges:

  • Accessing applicable data
  • Manual, multi-step reporting processes
  • A lack of access to real-time information
  • A heavy reliance on IT to create or edit reports
  • A lack of data accuracy and/or validity
  • Combining/consolidating GL and non-GL data from core systems and other database sources

The company evaluated the following reporting tools before selecting Atlas:

  • Direct SQL access using IT to generate data-driven reports or extracts


Snack Brands Australia used Atlas as a replacement for Management Reporter, and uses the following supplemental reporting tools with Atlas:

  • Power BI tools
  • A data warehouse solution

The company uses the Atlas query functionality for reporting beyond Financials/GL for the following types of reports beyond Financials/GL:

  • Procurement
  • Sales
  • Inventory
  • Commodity ( Added module to Microsoft Dynamics AX)


  • Freed up 75% of their organization’s IT support now that they have Atlas to create reports
  • Trimmed more than 60% from their previous reporting process after using Atlas

“We run product dimensions to define what a product is. Atlas has simplified this process by giving us ease of use and flexibility when comparing dimensions against different SKUs.”

Anna Francis
IT Manager

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