Creating Analytics Functionality in Products: Lessons Learned

An Embedded Analytics Guide for Product Managers

Data is essential for nearly all business decisions we make today. That’s likely why product managers are constantly asked for analytics to be added to their to-do list of software upgrades.

Analytics are vital, but what is the best way to incorporate this functionality to maximize your product’s value? As you explore the world of analytics, you’ll learn there are a variety of paths you can take to offering your users the analytics capabilities they need.

In this e-book, we’ll cover the results from a Product Collective survey from product professionals on the important of analytics and best practices for implementation that will help your business get started on your analytics journey.

You’ll learn:

• What kind of analytics functionality your product needs
• Whether you should build or buy analytics
• Common mistakes to avoid