2021 State of Analytics: Why Users Demand Better
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Hanover Research surveyed over 1,931 application users to determine how they are using analytics and whether modern analytics applications meet their needs.
As products and applications strive for continuous optimization to meet the evolving needs of users, analytics often get left behind. Yet, analytics contain crucial information needed to make some of the most important decisions. COVID-19 has forced a rapid digital transformation for many organizations, only intensifying the need for data-driven insight.
This 2021 report explains why traditional BI fails to deliver analytics that are user-friendly, easy to navigate, and customized for individual end-users—leaving users with inadequate capabilities to support their business decisions.
- Ways that analytics are used today
- Features and functionalities that are most valuable to users
- Strengths and weaknesses of current analytics systems