Seamlessly Implement the Digital Product Passport (DPP) Using Your Agility PIM Data
Starting in 2026, all companies selling products in the EU—no matter where they’re made—must comply with new regulations on product information sharing among businesses, consumers, and authorities. Get ready to make the switch!
What is the Digital Product Passport (DPP)?
In line with the EU’s Circular Economy Action Plan and Green Deal, every product sold in the EU will require a Digital Product Passport. Think of it as a digital ID and twin for every physical item, ensuring transparency and traceability throughout its lifecycle—from manufacture to consumer and beyond. The DPP tracks essential data about the product’s components, sustainability, recycling processes, and any lifecycle events, ensuring easy access for consumers, supply chain partners, regulators, and more via QR codes, RFID chips, or NFC tags right on the product.
This shift goes beyond regulatory compliance; consumers now expect transparency about where their products come from, the materials used, and their environmental impact. In a crowded marketplace, the Digital Product Passport (DPP) becomes essential for brands looking to showcase their sustainability efforts and build consumer trust. As the principles of the circular economy gain traction, the demand for detailed product information skyrockets. Manufacturers must now rethink their data management strategies and boost collaboration across supply chains to stay competitive and meet these evolving consumer expectations.
Your All-in-One Solution for Creating Digital Product Passports from PIM Data
insightsoftware and tokenization platform Qliktag are working together to help you generate EU regulation-compliant Digital Product Passports (DPP) for your products that can be made accessible through item codes, serialized QR codes, or NFC tags without the need for apps. Whether you’re a small brand or global enterprise, Agility from insightsoftware and Qliktag offer a flexible, complete, software platform and solution to start quickly and scale DPP with ease.
Top 10 Reasons to Acquire a Product Information Management Solution (PIM or PXM)
Key Components for Implementing the DPP
The Qliktag platform is your go-to solution for seamlessly tokenizing products and physical assets. It provides turnkey yet highly customizable technology that makes deploying the DPP a breeze. Whether you’re just starting out or looking to enhance your existing systems, understanding the key components of the DPP is crucial:
- SKU Product Data: Dive into high-quality, comprehensive product information and digital assets stored within Agility PIM. This powerful platform combines your marketing and e-commerce content with critical governance and compliance data, including product origins, materials, environmental impact, supply chain insights, and recycling & repair information, along with any necessary product certifications. This foundational product data is essential for effectively building out your Digital Product Passport (DPP).
- Serialized Data: Gain precision with batch or manufacturing lot data, or take it a step further with granular serial number data that enables you to track each unique product instance. Typically sourced from your manufacturing or procurement systems, this data ensures that every item can be meticulously monitored throughout its lifecycle.
- Unique Digital ID: Keep track of your products effortlessly with a unique digital identifier that stays with each item from inception to the end of its lifecycle. Our solution generates a distinctive digital ID or token for every item created on the platform, whether it’s an individual serial item, product SKU, component, material, or any other physical entity.
- Digital Twin / Entity: At the heart of the Digital Product Passport is the concept of a digital twin—a digital record that mirrors the physical product. The synergy between Agility PIM and the Qliktag platform is designed to seamlessly link physical products with their digital counterparts. This integration equips you with the tools to model these physical entities accurately, defining their attributes and relationships just as they exist in the real world, while adhering to GS1 standards for item data, serialization, and traceability.
- Unique & Secure Digital Links: To ensure your Digital Product Passport is easily accessible via readers or smartphones, creating a strong connection between the physical item and its digital experience is crucial. Qliktag generates unique digital links using GS1 identifiers, compliant with the GS1 Digital Link Standard for web-accessible product links. These links can be effortlessly bulk downloaded and encoded into labels, printers, or tags. When paired with Qliktag NFC tags, they become unclonable and secure, providing authentication that prevents counterfeiting and boosts product trust.
- Visual Template Designer: Engage consumers with a visually appealing Digital Product Passport through product scans by leveraging Qliktag’s feature-rich, drag-and-drop visual experience template designer. This intuitive tool allows you to craft your DPP and customize the web experience to meet your specific needs—all while ensuring compliance with DPP regulations and standards.
- Product Codes, Labels, Tags, RFID & NFC: The Qliktag solution simplifies the process of bulk downloading the necessary links for your products. Collaborate with your packaging partners, label printers, and tag creators, or encode the links into RFID or NFC tags that will ultimately be applied to the physical product. This platform empowers you to choose the activation technology that best suits your products and budget, offering a wide range of options for flexibility.
- Integration & APIs: Interoperability stands as a cornerstone of the Digital Product Passport initiative, ensuring that DPP data is securely accessible to all stakeholders and partners. Integrate seamlessly with your PIM, manufacturing, and procurement systems, as well as mobile apps, scanners, readers, and devices, enhancing overall efficiency and collaboration.
Future-Proof Your Products: Agility PIM and the Road to DPP Compliance
The first products required to comply with DPP legislation will be batteries by 2026, followed by IT and communications, electronics, vehicles, plastics, furniture, textiles, construction materials, and chemicals by 2027.
Manufacturers and contract manufacturers distributing products in the EU must prepare for these critical deadlines to ensure compliance.
Let insightsoftware help you maximize your existing investment in Agility PIM and expedite your DPP process by visualizing and distributing DPP data alongside your products.
Discover more or request a demo of the Agility PIM and Qliktag solution!