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insight Encyclopedia

Business Analytics

Business analytics, or business intelligence (BI), gives customers the ability to rapidly create scalable, interactive data analysis applications and self-service capabilities users can access from anywhere and on any device. BI is most optimized for supporting managerial-level decisions that require highly aggregated views of information from across a department, function, or entire organization.

Typically, technology professionals centrally manage and secure access to the data for business users. Analytics may also be embedded directly into a customer’s operational business applications, ensuring data insights are in the context of the applications users work with every day.