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insight Encyclopedia

Advanced Analytics

Advanced analytics is a desirable feature that may be embedded in software applications to provide deeper insights into trends. Applications utilizing this feature provide a unique value proposition by developing advanced (and often proprietary) statistical models and making advanced analytics easily accessible in the users’ analysis.

In addition to delivering a base level of analytics in the application (typically referred to as table stakes), software providers may differentiate themselves by adding more sophisticated self-service functionality and advanced analytics.