fbpx Skip to content
insight Encyclopedia


Creators are business users who value a managed experience where they can query different data sets, create their own data visualizations, and share them with others.

Creators make up the majority of users in businesses and on insightsoftware’s Continuum of Self-Service. They are often responsible for delivering the weekly reports to measure their team’s performance to other departments and upper management. They want to supplement standard metrics with new dashboards and reports. It’s not uncommon for consumers to become creators over time as they become more comfortable with the data.

Examples of creators include:

  • An HR manager who may not want to look at not just employee hires across the company, but also by department
  • Production manager who wants to review just-in-time inventory metrics to ensure what bottlenecks are holding up the assembly line
  • Head of Surgery who wants to examine and compare the number of surgeries performed per week