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insight Encyclopedia

Capabilities Map

A capabilities map is a tool for matching users to the analytics functionality they need. With analytics, there’s certainly a lot of functionality that can overwhelm users; this includes any of the visualizations, interactivity, and data that is displayed.

But for many users – and especially for those who are just starting out – it’s best to give them only the functionality and specific data they need to work smarter. You can release more functionality and data as adoption grows and new questions arise.