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Embeddability/customization/integration: One of the major ways embedded analytics initiatives differ from standalone analytics projects is the need to integrate with the application environment. Embeddability refers to how tightly you integrate analytics into the overall user experience, the existing application security, and the application workflow.

Application providers typically want to offer a seamless user experience within the context of their existing application and brand. Achieving this involves a high level of customization – in other words, white-label and control the look and feel of the application to make it your own, and tailor the functionality so every user has access to the capabilities they need.


Read the Definitive Guide to Embedded Analytics