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Agility PIM Explained

What is PIM (Product Information Management)?

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Managing product information across various channels can be complex and error-prone, leading to inconsistencies and inefficiencies. Product Information Management (PIM) is how enterprises transition from archaic, disconnected, manual processes to a global, go-anywhere commerce strategy that connects people to products. PIM systems centralize and organize your product data, ensuring it’s accurate and consistent. Agility® PIM leverages AI and advanced analysis to improve your organization’s PIM by automating data enrichment and streamlining distribution across all platforms. This results in faster, more reliable product updates and a cohesive customer experience.

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What Does PIM Software Do?

You may not think you know what PIM software is or what it does — but as a consumer, you’re already familiar with what a PIM solution delivers:

  • If you’ve entered a few product criteria into a search engine and been presented with relevant results, that’s the kind of SEO and findability PIM software delivers.

  • If you’ve seen a product’s specifications online, in a brochure, and on the packaging, and they’re all correct and the same, that’s the kind of consistency PIM software delivers.

  • If you’ve made an online purchase with confidence because you’ve been able to review features and benefits, see photos or a video, and been offered needed accessories at checkout, that’s the kind of compelling content PIM software can deliver.

  • If you’ve received a flyer with a product selection tailored to your interests, that’s the kind of targeting PIM software can deliver.

From the customer perspective, PIM is the foundation of a buying experience that simplifies product selection, removes doubt, and ensures satisfaction.

Are You Ready for PIM?

Our 3-minute PIM Readiness Assessment can show you the potential value that a PIM solution can bring to your company.

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How Does a PIM Solution Work?

Agility PIM - What Is PIM And How It Works

Product Information Management software creates a single, centralized product information repository that all relevant stakeholders and departments in an enterprise have access to, appropriate to their role. Product information authoring, onboarding, enrichment, quality control, approval, and syndication all happen through one application, configured to the needs of the user. This format and design foster easy collaboration and improved productivity across your organization.

Implementing PIM provides an enterprise with the platform, tools, and processes to:

  • Build out granular, searchable attributes for rich, accurate, relevant product data

  • Define relationships for up-sells, cross-sells, and product assortments

  • Promote products across multiple touchpoints: websites, print catalogs, brochures, marketplaces, data exchanges, stores, sales teams

  • Unify processes and workflows for integrating, managing, and approving content

  • Implement strict data quality and governance policies

  • Adapt product content to multiple languages and geographies

  • Consolidate Business Intelligence on products from multiple sources

What Types of Product Information Does PIM Manage?

A PIM system allows you to expand your product data assets beyond simple Product Master Data to empower the customer throughout their buying journey with rich product content, digital assets, and value-added information. Within a PIM, you can directly manage:

By providing a 360⁰ view of your products, PIM software elevates product data into an asset and a strategic benefit for your business.

In addition, data assets generated along the customer journey allow businesses to understand how products are performing and to gain insights that improve marketing effectiveness and customer experiences. Businesses can connect external data/systems to PIM and its business intelligence tools for a more complete view of products, such as:

  • Likes/Shares/Posts

  • Returns

  • Service Inquiries

  • Ratings

  • Reviews

  • Page Views

  • Page Rankings

  • Conversion Rates

  • Bounce Rates

  • Sales Performance

  • Price Sensitivity

PIM is the foundation of modern product data

A PIM solution gives your business a single, trusted source for all product information. Instead of managing data across disconnected spreadsheets, systems, and teams, PIM centralizes product content so it’s accurate, up-to-date, consistent, and easy to maintain. Agility PIM helps organizations enrich product information, manage digital assets, streamline collaboration, and syndicate product data across e-commerce websites, marketplaces, print catalogs, distributors, and other sales channels. This reduction in manual effort results in faster product launches, better data quality, and more consistent product information for customers while shopping. Whether you’re managing thousands or millions of SKUs, Agility PIM shortens the time-to-market, supports global product catalogs, and scales product content operations as your organization grows.

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What Types of Companies Use PIM Systems?

PIM software solves major problems for companies across the entire product supply chain. For example:

For Manufacturers

For manufacturers, taking a new product to market with incomplete data leads to lower conversion rates and ultimately affects revenue and margin. A PIM solution eliminates data silos and quickly improves the level of enrichment and completeness of product data, so it is buyer-ready at launch.

For Distributors

For distributors, onboarding and normalizing product data from suppliers and subscription data services is often a tedious, manual process. A PIM solution allows distributors to offer more SKUs more efficiently and prioritize products to earn more revenue.

For Retail

For retailers, today’s shoppers expect an exceptional experience, with exceptional product data, across all customer touch points. A PIM solution allows retailers to configure and feed product information from the data repository to a website, mobile-friendly platform, print or electronic catalog, in-store kiosk and many other channels.

How Does PIM Future-Proof My Business?

Implementing Product Information Management software positions an enterprise for emerging imperatives in commerce, like:

  • The Print Revival – Rethink print in your marketing mix

  • Omnichannel Marketing – Helps marketers win in the omnichannel era

  • Personalized Shopping – Helps retailers and brands deliver a seamless shopping experience

  • Artificial Intelligence – Enriches your assets with metadata for powerful searching capability

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