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insight Encyclopedia

Funnel Charts

Funnel charts are data visualizations best used for showing stages in a particular process (i.e., sales process) or identifying potential problem areas within an organization’s process.

Funnel charts are one of many types of data visualizations used to organize and present data in a way the audience can understand and take action on. To ensure visualizations have real business value, it’s important to know which types of visualizations are best suited for a given data set.