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Avon Products

One global solution supporting 6 million representatives in over 100 countries

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With over $11 billion in annual revenue, Avon Products Inc® www.avon.com is a leading global beauty company. 6+ million representatives marketing their products in more than 100 countries is the world’s largest direct sales force. And their 125+ year history of promotional and networking innovations may make Avon the original multichannel retailer.

Background

In 2010, as they were experiencing rapid new country growth and confronting a wealth of new promotional channels, Avon undertook a search for a global PIM and publishing solution to replace the multiple custom systems and processes then being used in individual countries and marketplaces.

Avon needed a system that would not just deftly manage their product information but would also support and provide connectivity and publishing tools for all new and future touchpoints and channels ­– web, smartphone, social, iPad – as well as their massive print program, which is design-led and a cornerstone of their global promotions. They needed a PIM that would support thousands of end users located all over the world, with the flexibility to integrate with multiple upstream ERP and merchandising systems. They needed flawlessly consistent product data. Finally, they needed a new system that would work in multiple languages, in more than 100 countries.

Their choice was Agility®. Agility’s Oracle-based PIM system was selected as Avon’s global platform for managing rich product content for multichannel output.

Key Benefits

Agility’s APIs and automation tools provide a seamless integration with pre-existing merchandising solutions. Agility’s configurable web interface creates a single environment for authoring and enriching all promotional marketing information and assets. Agility gives users the ability to preview their product information in web, email, iPad and print promotions, all through one interface. Agility software supports automated syndication to web and mobile commerce. Its ease of integration and its unique, intelligent tools that work hand-in-hand with Adobe InDesign simplify and enhance the production of design-led pages for creative print and iPad/tablet promotions.

Did you know?
86% of customers are unlikely to buy products from a brand after an experience with incomplete or inaccurate product information.

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