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Improve Product Stickiness and User Adoption with Embedded Analytics

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insightsoftware is a global provider of reporting, analytics, and performance management solutions, empowering organizations to unlock business data and transform the way finance and data teams operate.

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You’ve heard of throwing ideas at a wall until something sticks–as a product manager, you may find you’re doing the same with application features. For application teams, creating sticky applications that customers can rely on and continue using for years to come is key to maximizing revenue.

Elements like intuitive interfaces, personalized experiences, seamless integrations, and valuable core functionalities all contribute to this stickiness. By fostering user satisfaction and utility, these features encourage continued engagement, reduce churn, and build a loyal user base—a critical factor for success in today’s saturated software market.

Benefits of a Sticky Application

In today’s fiercely competitive technology landscape, where new applications emerge daily, retaining existing users is just as crucial as acquiring new ones. This is where the concept of product stickiness comes into play. A sticky product is one that users find so valuable and engaging that they keep coming back for more. Here’s how increased product stickiness benefits application teams:

  • Reduced Churn, Higher Customer Lifetime Value (CLTV): Retain existing users (less churn) and they become loyal, engaged customers (higher CLTV). This translates to a stable revenue stream and valuable user insights.
  • Informed Development: Sticky users provide invaluable feedback, guiding future product iterations that keep users engaged.
  • Organic Advocacy: Happy users recommend the app, boosting brand awareness through organic word-of-mouth marketing.
  • Competitive Edge: A sticky app stands out by offering an irreplaceable value proposition, making it harder for users to switch.

Increasing product stickiness is a strategic move for product managers in today’s competitive market. By keeping users engaged and coming back for more, app teams can achieve a range of benefits, from reduced churn and higher CLTV to improved product development and a stronger competitive advantage.

Roadblocks to a Sticky Application

Ensuring an application is sticky isn’t always a cut-and-dry process. Implementation and maintenance are key challenges – do your customers have time to implement the solution? According to insightsoftware and Hanover Research’s recent Embedded Analytics Report, application developers spend 30 hours or more per week addressing building customer-specific content, performance issues, and data inconsistencies. A slow onboarding process or cumbersome maintenance needs can quickly erode a user’s initial excitement.

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While implementation and maintenance are crucial aspects, they shouldn’t overshadow the core features that drive user engagement. Instead, focus on intuitive interfaces, seamless integrations, and functionalities that deliver ongoing value. By prioritizing user experience and fostering a sense of utility, product managers can create software that users rely on, ultimately increasing product stickiness and user retention – a vital metric for modern software success.

Achieving Sticky Analytics Functionality with Logi Symphony

Building a sticky app doesn’t require a complete overhaul. Logi Symphony offers a powerful solution: embedded business intelligence and analytics. Here’s how Logi Symphony empowers you to create a stickier product:

  • Seamless User Experience: Ditch the app-switching! Logi Symphony integrates seamlessly within your application, eliminating the need for users to navigate complex dashboards. This keeps them engaged and focused on the core functionalities they rely on.
  • Actionable Insights, On-Demand: Empower users with the ability to analyze data and gain insights right where they need it – within the application itself. This fosters a sense of autonomy and allows users to make data-driven decisions without leaving the product, increasing their reliance on it.
  • Personalized Value: Logi Symphony allows for customization of the analytics experience. Tailor insights and visualizations to specific user personas. This personalized approach caters to individual needs, keeping users invested and engaged with the product over time.

By addressing these aspects, Logi Symphony goes beyond simply embedding analytics. It helps you create a user-centric experience that fosters deeper engagement and drives product stickiness – the key to a truly successful application.

But don’t take our word for it. Read on to discover how real customers increased product stickiness with Logi Symphony.

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Karmak Revs Up User Engagement with Logi

Faced with rising customer demands for advanced data reporting, Karmak, a leader in business management solutions for the trucking industry, needed a way to modernize its legacy business intelligence (BI) platform. Karmak opted for Logi Symphony’s embedded analytics solution, which allowed them to deliver the same level of functionality with a significantly improved user interface.

According to Greg Gardner, Manager of Reports Development at Karmak, Logi Symphony’s “ease of use” and out-of-the-box features helped them update their reporting solution without a massive overhaul. This transition to a more user-centric experience, with self-service analytics and modern visualizations, has demonstrably boosted Karmak’s product stickiness, as evidenced by positive user feedback on the “look and feel” and “ease of building dashboards.” By seamlessly integrating advanced analytics and prioritizing user experience, Logi Symphony helped Karmak create a stickier application that keeps its customers engaged.

Logi Symphony Drives Efficiency and Boosts User Engagement at Taylor Forge

Faced with declining delivery performance due to limited data transparency, Taylor Forge, a manufacturer of custom steel products, sought a solution. As Operating Officer Rick Pysher explained, “We needed a tool that would provide transparency for each project and enable easy dispatching of priorities.”

Taylor Forge’s existing ERP system proved inadequate for planning and scheduling needs. “The main driver for looking at advanced analytical tools was providing easier access to schedule information,” Pysher said.

Logi Symphony’s embedded analytics proved to be the answer. By consolidating data into a single, user-friendly dashboard, Logi Symphony empowered Taylor Forge’s engineering team. “People just want information, and Logi Symphony has satisfied the needs of all our employees,” Pysher explained.

This newfound transparency translated into significant improvements. Taylor Forge achieved a 10% increase in on-time delivery rate and a 10-15% reduction in lead times. This boost in efficiency not only improved customer satisfaction but also allowed Taylor Forge to expand its capacity and pursue new opportunities.

Logi Symphony’s ability to simplify data access and prioritize user experience demonstrably increased product stickiness for Taylor Forge. By empowering its engineers with the information they craved, Logi Symphony created a more engaging and efficient work environment, propelling Taylor Forge’s success.

Logi Symphony Makes Reporting Stick for Informatica

Informatica, a software leader focused on data innovation, encountered challenges in providing user-friendly reporting for archived data across a diverse customer base. “Our customers have many user groups needing reports on archived data,” explained Mukesh Marodia, Informatica’s Principal Product Manager. Traditional methods were “time consuming and resource intensive.”

Logi Symphony’s embedded analytics proved to be the answer. Instead of building a custom solution, Informatica leveraged Logi Symphony’s APIs to integrate reporting directly into their existing environment. This “database agnostic” approach ensured compatibility regardless of a customer’s data storage preference.

By prioritizing user experience and offering seamless access to reports, Logi Symphony significantly boosted the stickiness of Informatica’s reporting solution. Marodia highlights the success: “Up to 80% of our customers no longer need separate reporting because ours offers so much more.” Logi Symphony empowered Informatica to create a user-centric reporting experience, ultimately increasing product stickiness and customer satisfaction.

Ready to learn more? Find out how Logi Symphony’s sticky features can elevate your SaaS offering.

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