Did you know that 75% of companies have no process for nurturing sales leads? This is an astonishing statistic because when a company engages customers through a CRM, that same customer is likely to spend between 20% to 40% more the next time they make a purchase from that company.
Choosing a CRM Software
CRM solutions are the most effective way for an organization to stay abreast of all customer interactions. If you are looking at implementing a CRM solution, there are a few things you should consider:
- Functionality: What type of functionality is the most meaningful for your company, employees and customers? The main purpose of CRM software is to streamline every interaction with each and every customer. This ensures the entire organization is on the same page and can effectively communicate internally and externally to meet a customer’s needs. Make sure you find a solution that meets your needs.
- Organization: When dealing with a significant number of customers, it’s difficult to stay organized. Find a solution that has different searchability options, such as last communication, customer, email, and more. This allows you to pull data in various ways, making customer interactions more meaningful.
- Reporting: Reporting keeps everyone updated, and it’s a key feature to look for when looking for a CRM solution. Can you report on all the data you’re tracking with a particular CRM software or with an add-on to it? The more reporting capability, the better the solution.
- Integration: What platforms does your company currently use? Make sure the CRM solution you’re considering integrates fully with your company’s current platform. If it doesn’t, it can be more costly to migrate and train the entire organization on a new platform.
- Reputation: Does the CRM software you’re evaluating have a solid reputation? How long has it been on the market? Does the company have CRM experience? These are all questions to ask when looking into a CRM solution.
When making a final decision, it’s important to choose a CRM solution that meets your specific needs. Ultimately your decision can help your departments be more successful in managing customers, making your organization more profitable.